Monday, March 3, 2014

Garrett's 'Must Have' Popcorn!

One of the many things that amazes me about Thailand is their reaction to anything new. Take Garrett's Popcorn for example - a Chicago based quality popcorn manufacturer and retailer.
It opened its first shop in Thailand in Siam Centre - right slap bang in the midst of a political protest site - on 29th January 2014. Within hours queues were stretching for hundreds of yards - so big were the queues they had to be marshalled outside the building and customers marched in under escort, fifteen at a time. I've never witnessed anything like it. Garrett's popcorn is good but it is not going to prolong your life or change your lifestyle, so why the explosion of interest? The answer lies in the Thais reaction to innovation from the West. The same happened when Krispy Kreem doughnuts opened their first shop a couple of years ago. They react with unbridled enthusiasm to anything new. Social media must have been red hot to generate this kind of interest. I'll keep you posted!

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